National Council for Mental Wellbeing Marketing Operations Lead

Position Summary As the Marketing Operations Lead at the National Council for Mental Wellbeing, you will serve as the campaign architect behind a high-performing growth marketing team.

You’ll own the systems, workflows, analytics, and automation frameworks that connect marketing activity to measurable business outcomes — ensuring that campaigns for programs like Mental Health First Aid, NatCon, and a growing portfolio of new products are executed cleanly, tracked accurately, and continuously optimized.

You’ll partner closely with Business Development, Enterprise Technology, and Revenue Operations, and serve as the operational backbone of a team of expert individual contributors who are driving significant revenue for the organization.

This is an individual contributor role with no direct reports.

You’ll be joining a team of peer-level strategic leads, each responsible for multimillion-dollar marketing programs — which means you’ll do both strategic and executional work, and you’ll thrive in that environment.

While this position can be done remotely from anywhere in the U.S., you must primarily accommodate our Washington, D.C. business hours of 8:30 a.m. to 5:00 p.m.

ET.

Key Responsibilities Strategic Ownership & Operating Model Own the Marketing Operations roadmap, aligned to departmental and organizational priorities.

Define and maintain governance for campaign setup, tracking, segmentation, and data quality.

Serve as the primary liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting.

Identify, design, and pilot responsible AI-enabled approaches — including advanced prompting and agentic workflow design — to improve operational efficiency while maintaining data quality and governance.

Data, Analytics & Measurement Build and maintain reporting that connects marketing activity to outcomes, including funnel performance, attribution, and ROI.

Own campaign taxonomy, tracking standards (UTMs, naming conventions), and KPI consistency across teams.

Develop dashboards and performance readouts; translate insights into clear optimization actions.